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Core

Design
Foundations

The fundamental building blocks that define design language and ensure consistency across all products.

Principles

Core Values

The fundamental beliefs and guiding concepts that drive design decisions across the entire platform.

Strategy
Guidelines

Color

Visual Language

Comprehensive color palettes, semantic usage, and contrast guidelines for accessible interfaces.

Visual
Tokens

Typography

Type System

Typefaces, font scales, line heights, and hierarchy rules for clear and legible content.

Visual
Text

Spacing

Spatial System

Grid systems, spacing scales, and spatial relationships that create rhythm and balance.

Layout
Scale

Layout

Structure

Responsive grid definitions, breakpoints, and structural patterns for all device sizes.

Structure
Responsive

Accessibility

Inclusion

Standards and practices ensuring the product is usable by people of all abilities.

A11y
Compliance

Motion

Interaction

Animation principles, transition patterns, and timing functions for fluid experiences.

Animation
Timing

Voice & Tone

Content

Guidelines for written content, communication style, and brand personality.

Content
Brand

Naming

Conventions

Standardized terminology and naming patterns for design tokens, components, and code.

Process
Code