Comprehensive guidelines for creating visually consistent and effective design systems
Create predictable patterns that users can recognize across all products. Use the same visual elements for the same functions to build familiarity and reduce cognitive load.
Establish clear visual hierarchy to guide users through content and actions. Use size, weight, color, and spacing to indicate importance and relationships.
Embrace simplicity in visual design. Remove unnecessary elements and visual noise that don't contribute to user understanding or task completion.
Every visual element should serve a purpose. Design decisions should support user goals and business objectives rather than decoration.
Your design system's visual language should reflect your brand's personality while maintaining usability. Define a clear set of visual attributes that represent your brand values and ensure they're applied consistently across all components and patterns.
Use these resources to help implement and maintain visual consistency in your design system.
Access our design tokens documentation to implement consistent visual styles across all platforms.
Explore our component library to see how visual design principles are applied to UI components.
Download our Figma UI kit to design with consistent visual styles and components.
