Comprehensive guidelines for using color effectively and consistently across products
The pure color itself (red, blue, yellow, etc.)
The intensity or purity of a color
How light or dark a color appears
Colors opposite each other on the color wheel
Colors adjacent to each other on the color wheel
Three colors equally spaced on the color wheel
Trust, security, stability, reliability
Growth, health, nature, prosperity
Energy, passion, danger, importance
Optimism, clarity, warmth, attention
Every color choice should serve a specific purpose in the interface. Avoid using color purely for decoration.
Use colors consistently across products to build recognition and reduce cognitive load for users.
Ensure sufficient contrast between text and background colors to maintain readability for all users.
Use color to establish visual hierarchy and guide users' attention to important elements.
Create visual harmony by balancing color usage throughout the interface. Avoid overwhelming users with too many colors.
Leverage color associations to communicate meaning (e.g., red for errors, green for success).
